WE DELIVER RESULTS USING OUR UNIQUE APPROACH
WE DELIVER INCREASED WEB VISITS, LEAD CONVERSIONS, AND SALES
+ Our practices typically get anywhere from 25–70 marketing qualified patient inquiries every single month.
+ Some of our clients are getting over 28,000 visits to their practice website each month.
+ Our services often pay for the year by the fourth month (or sooner).
+ We have delivered an average year-over-year traffic increase of 156% and a year-over-year patient inquiry increase of 89%.
So, What are we doing that is different from the other agencies?
Our goal is to build the most powerful and efficient patient acquisition machine on the internet for every one of our medical practices.
Our Three-Part Approach
1. Healthcare Industry Knowledge
We utilize deep medical industry insights to reach the right patients at the right time — delivering consistent monthly growth.
2. Patient Psychology
We craft strategies based on patient behavior and emotional triggers, creating marketing that truly connects with those seeking medical care.
3. Data-Driven Results
Every decision we make is powered by analytics — no hunches, just hard data and proven results that increase patient appointments.
Part One: Healthcare Industry Expertise
We understand that medical marketing is fundamentally different from other industries. Patients aren’t just making purchases – they’re making deeply personal decisions about their health, appearance, and well-being. Our team specializes exclusively in dental and plastic surgery marketing because we know that what works for restaurants or retail simply doesn’t apply to healthcare.
We understand patient concerns about pain, cost, recovery time, and results. We know how to address the unique challenges of marketing cosmetic procedures and dental treatments, from building trust with potential patients to navigating healthcare advertising regulations. Our industry expertise means we can speak directly to patient motivations and concerns in ways that generic marketing agencies simply cannot.
Part Two: Data Driven, Not “Hunch Driven”
We know that the numbers do not lie and so we track every interaction on a patient’s website. Our data analysts are tracking and reviewing every visitor’s interaction on our client’s website, we’re watching every movement and looking for patterns, opportunities, or even missed opportunities in order to streamline the patient’s journey, and increase appointment bookings.
We’re looking for when your patients schedule appointments with you, what times are most important and what neighborhoods and zipcodes you are penetrating and which ones you are not, in order to craft the best marketing tactics to reach them.
Revenue Tracking
Each month we check your practice management system or your other patient tracking systems, we match the leads to scheduled appointments, and report back on how much revenue we just generated for you. Not only that, we're also monitoring your practice management system for dropped leads, missed appointment opportunities, and informing you of potential patient conversion issues within your organization long after we have converted the lead. We're helping you become better at patient conversion and practice growth. As we collect this data, our data analysts look for patterns and identify areas for improvement in your patient acquisition funnel.
A/B Testing
Our Search Engine Optimization team not only keeps each website up to date on SEO best practices, they also work to implement changes identified by our data analysts. We A/B test everything from appointment booking forms to consultation request buttons and use the data to help inform marketing decisions. We also track our client's competitors and use their data to help identify opportunities to out rank and out-perform them in local search results and patient acquisition.
Part Three: Leveraging Why We Buy "Psychology”
It is easy to market to one’s rational thinking, and completely overlook the emotional factors that drive healthcare decisions. The reality is our subconscious minds are processing 100 times the data your conscious brain is right now. Sometimes all it takes is a subtle tweak to the way we word something or position an offer that makes the difference between a scheduled consultation or a missed opportunity.
Patients choosing dental care or cosmetic procedures are driven by complex emotions – confidence, fear, hope, and desire for transformation. Yes, there are people who study patient psychology (Behavioral Economists), and we have one!
We run messaging from web copy to lead magnets through our Behavioral Economist who helps to tweak the language to appeal to a prospect’s patient psychology. We leverage the psychology of why patients choose providers and alter the messaging to improve client consultation conversion ratios.
We understand that patients need to feel confident, safe, and understood before they’ll trust you with their care. Our messaging addresses these psychological needs while highlighting the transformative results your practice delivers.
Our Process
Assess The Situation
We begin by conducting a full assessment of your practice's marketing efforts: your website, patient traffic, local rankings, social media presence, etc. These metrics are compared to your competitors to give you an understanding of where and how we can improve your patient acquisition strategies.
Fix Immediate Issues
The assessment may reveal issues easier to fix than others. Often this includes small Google SEO problems, website usability issues, or online reputation problems. These are the issues we fix immediately before strategizing your patient acquisition plan.
Build The Machine
The machine consists of a patient acquisition strategy tailored to fit your practice's needs. This typically includes content marketing, patient education materials, social media marketing, and targeted advertising; it runs monthly providing consistent patient inquiries.
Track The Metrics
We measure everything from each website visitor, where and when they convert to patient inquiries, and the journey they took. We tie leads back to your practice management system to see which converted to appointments and the revenue generated.
Analyze The Data
We dive deep into the data to search for patient behavior patterns, inquiry trends, and opportunities to grow. We use data from your web visits and conversions each month to refine your site's patient experience.
Refine And Retest
Through A/B testing, data research, and expert brainstorming, we continually refine your online presence until it's generating consistent patient inquiries and appointments. This builds the most effective patient acquisition system possible.